Role: Design / Animation
Fietsenwinkel B75 sells new and second-hand bicycles. With this they want to fight waste. The idea is to recycle as much as possible. They purchase used bicycles and refurbish them into high-quality bicycles. It is also possible to trade used bicycles for a new bicycle. The idea of recycling and refurbish is strongly present. Fietsenwinkel B75 has been active since 2019.
I was responsible for the brand identity and logo ident animation. Due to the simplicity of the store’s layout and the raw appearance of repair tools, I decided to integrate that into the design. The bright green color serves to attract attention and stands for sustainability. Just like the arrows in the logo that symbolize recycling. The additional graphic elements such as the circle with the lines refer to the wheel with spokes. For this project I used Adobe Illustrator, Photoshop and After Effects.