Essent – Unity
Customer portal promo animation
Essent has been building a customer portal called Unity to offer the corporate customer better service. The starting points for this portal are reliable, simple and transparent. With this portal, customers and prospects can easily close an energy deal online. The customer can view his entire energy administration and make changes and monitoring their power consumption.
Kunststoff was commissioned to broadly explain the idea of the portal with an animation. This animation had to become a self contained animation. It wasn’t supposed to be in the same style as the series of animations that Kunststoff had made for Essent. However, the Essent style and brand identity style had to remain recognizable.
I was responsible for the creative part such as the style research, storyboard, characters and the animation.